Pinterest Templates

At LivingDirect, I was not a designer specifically for the marketing team, but they frequently asked me to create Pinterest ads for marketing efforts. The back and forth process of requesting and creating these banners became too much for both the marketing team and myself, so we decided that templates would serve us better. I created Photoshop templates for the marketing team to use, giving them the creative control they wanted, while still maintaining good design and company branding standards.  

First, I explored Pinterest to find the best styles and layouts for the templates. Early in the process, I started a Pinterest board for the marketing team and me to collect our favorite pins that would later serve as template inspiration. When it came time for template testing we used this board for that as well. I created the templates in Adobe Photoshop.